Below the line marketing

What is below the line marketing?

Definition of below the line marketing:

Below the line marketing is targeted marketing that doesn't use mass media [so not things like TV, radio and social media].

It’s the opposite of above the line marketing.

Below the line marketing is more personal and, as a result, often more successful that above the line marketing.

In general, network marketers throw intimate product parties.

Being able to physically put a product in someone’s hands and being able to talk to them face-to-face is a powerful combination.

Definition courtesy of Splash Copywriters

Abbreviation: BTL

Related content: