Brand marketing

What is brand marketing?

Definition of brand marketing:

Brand marketing is the concept of marketing an identity [and not a product or service].

Most businesses know that they have to work out their brand positioning. They need to understand what they stand for, what their USPs are and what the perception of their company is.

Sometimes, certainly over the long-term, it pays off to communicate values over items because it’s more conducive to encouraging customer engagement and loyalty.

Definition courtesy of Splash Copywriters

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