What are buyer personas?
Definition of buyer personas:
A buyer persona is a profile created to assist marketers with targeting the right audience for their client.
The profile will collect insights from research (primarily data-driven now) and highlight groups of buyers’ attitudes and behaviours that affect specific consumer choices.
The objective of determining buyer personas is to understand what motivates a consumer: understanding what they are trying to accomplish when buying, the precise goals that drive their actions and illustrating patterns of behaviour that can be applied more broadly to similar consumers.
- How to use buyer personas to support customer journey mapping
- Four sample buyer personas and what we can learn from them
- How customer journey mapping is making buyer personas important again
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