What is content marketing?
Definition of content marketing:
Content marketing means creating and distributing content with the aim of driving positive action.
It’s a long-term strategy. Rather than focus on selling, content marketing must deliver value to the target audience first.
This enhances the brand perception and nourishes the relationship between the business and the consumer. Over time, this increases the chances of profiting.
Definition courtesy of Splash Copywriters
- Maximising content: How to get more from your content marketing
- How to measure content marketing ROI
- Storytelling tips to boost your content marketing strategy