Contextual marketing

What is contextual marketing?

Definition of contextual marketing:

Contextual marketing is the strategy of personalising the online marketing content that a user sees, based on who they are and what they’re doing.

Two such contextual marketing techniques are SEO and retargeting.

The whole premise of search engine optimization is based on context. If a user fires up Google and enters a term, they should see relevant search results.

[And relevant adverts.]

Meanwhile, business that retarget people can follow users around the internet [and surface ads to them] without any direct contact.

For instance, suppose I’m looking to buy a new sofa and I go to a website that sells sofas.

If that company has retargeting set up, when I leave their site and go somewhere else, they can continue to show me sofa ads.

Contextual marketing allows brands to sell the right product to the right person at the right time.

Definition courtesy of Splash Copywriters

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