What is conversational marketing?
Definition of conversational marketing:
Conversational marketing revolves around talking to people. Conversations that prioritise the consumer can focus on a product, service or particular pain point.
Those conversations allow brands to market themselves in a more meaningful, impactful manner.
It hinges on the belief that selling is easier when a business has a good relationship with their target audience.
Ultimately, consumers feel a need to be understood. So when we feel that we can talk directly with a brand, that’s a good thing.
Conversational marketing lends itself well to the modern business because of the two-way nature of the internet.
Definition courtesy of Splash Copywriters