Conversational marketing

What is conversational marketing?

Definition of conversational marketing:

Conversational marketing revolves around talking to people. Conversations that prioritise the consumer can focus on a product, service or particular pain point.

Those conversations allow brands to market themselves in a more meaningful, impactful manner.

It hinges on the belief that selling is easier when a business has a good relationship with their target audience.

Ultimately, consumers feel a need to be understood. So when we feel that we can talk directly with a brand, that’s a good thing.

Conversational marketing lends itself well to the modern business because of the two-way nature of the internet.

Conversational marketing

Definition courtesy of Splash Copywriters

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