What is conversation rate optimisation?
Definition of conversion rate optimisation:
Conversation rate optimisation (CRO) is the process by which businesses analyse data and user feedback to convert website visitors to act out desired roles.
CRO is not always about pushing sales. It can be used to understand and consequently influence passive browsers in a variety of ways. For instance, CRO can encourage traffic to click on a certain link.
The role each business wants its online visitors to fulfill will vary depending on their desired metric.
- The six stages of a successful CRO
- CRO - the unsung hero of UX
- How the UK’s biggest brands approach CRO