Cross media marketing

What is cross media marketing?

Definition of cross media marketing:

Quite simply, cross media marketing refers to putting a marketing message in front of a customer in a variety of forms.

Usually, that means print, email, mobile and online.

The challenge for marketers is that we’re all inundated with advertising every day. People tune out to the majority of ads.

Cross media marketing aims is to continually catch customers and put a company’s name or product in front of them [without being annoying or invasive.]

Definition courtesy of Splash Copywriters

Related content: