What is customer-centricity?

Definition of customer-centricity:  

Customer-centricity is about defining how much your brand is driven by the satisfaction of its customers, and how much focus is given to customers across all aspects of your business, from start to finish, in order to encourage repeat business and higher profits.

Customer-centricity goes beyond customer service and further back the supply chain, starting with the decisions made and processes undertaken behind the scenes that influence your customer journey.

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