What is customer co-creation?
Definition of customer co-creation:
Co-creation strategy that aims to bring together different groups of people, typically bringing in a third party, to assist with product development or creative processes.
In essence, customer co-creation requires contribution from external parties, be it customers, stakeholders, online crowd forums etc.
Customer co-creation often utilises the opinions and ideas from a customer base, bringing fresh and innovative concepts to a business.
- How is customer co-creation driving service improvement?
- How co-creation can improve your customer experience
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