Customer co-creation

What is customer co-creation?

Definition of customer co-creation:  

Co-creation strategy that aims to bring together different groups of people, typically bringing in a third party, to assist with product development or creative processes.

In essence, customer co-creation requires contribution from external parties, be it customers, stakeholders, online crowd forums etc.

Customer co-creation often utilises the opinions and ideas from a customer base, bringing fresh and innovative concepts to a business.

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