Customer segmentation

What is customer segmentation?

Definition of customer segmentation:  

Customer segmentation involves grouping customers into specific marketing groups, perhaps narrowing them down by gender, interests, buying habits or demographic.

The process requires a thought-out strategy, understanding how to manage and group your customers and which data you will use to do this.

By differentiating their customer base, businesses can better target individuals and maximise sales, link-sell appropriately and provide more tailored shopping experiences.

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