What are customer touchpoints?
Definition of customer touchpoints:
Customer touchpoints are any point of contact between a business and a customer, be it an email, call centre, via a company website, etc.
This doesn’t have to be directly instigated by the business. For instance, advertisements or third-party review sites are a form of customer touchpoints.
Related content:
- Mapping your customer journeys across touchpoints: Examples and techniques
- What are micro-moments and how are they transforming the customer experience?
- All customer journey content
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