What is direct marketing?
Definition of direct marketing:
Direct marketing is using a range of mediums to sell products or services directly to consumers [as opposed to selling via a retailer].
Direct marketing takes place when you’re able to communicate one-to-one with a customer.
Typically, that might mean using one of the following techniques:
- Mail order catalogues
- Text messages
- TV and radio ads
- Newspaper and magazine adverts
Definition courtesy of Splash Copywriters