What is in-game marketing?
Definition of in-game marketing:
In-game marketing is the tactic of advertising something inside a game.
Games consoles and games on apps are all the rage these days, so businesses can get pretty creative with where they place static ads and promotional videos.
The great thing about marketing a product within a game is that you can pretty much guarantee you’ll get eyes on your ad.
The trick is to marry up the right ad with the appropriate audience.
For example: Zombie game + McDonald’s advert = in-game marketing…
Definition courtesy of Splash Copywriters