Industrial marketing

What is industrial marketing?

Definition of industrial marketing:

Industrial marketing happens when one business tries to sell industrial products or services to another.

For clarity, an industrial product or service is anything that helps produce an end product from raw materials.

It’s a form of B2B marketing, but because of the nature of what’s being sold, an industrial marketing campaign requires a high level of product knowledge.

Here’s an old-school advert as an example:

Industrial marketing

Definition courtesy of Splash Copywriters

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