What is influencer marketing?
Definition of influencer marketing:
Influencer marketing is the concept of marketing something to a specific person, someone who has a degree of influence over a certain audience.
That person is normally a market leader, or someone with a particular influence over a market.
An influencer could be a celebrity, a person with a strong track record in sales, a well-known author or someone with a lot of Twitter followers.
By establishing a relationship with an influencer, it’s possible to leverage their positioning and grow your brand quickly.
Definition courtesy of Splash Copywriters