Influencer marketing

What is influencer marketing?

Definition of influencer marketing:

Influencer marketing is the concept of marketing something to a specific person, someone who has a degree of influence over a certain audience.

That person is normally a market leader, or someone with a particular influence over a market.

An influencer could be a celebrity, a person with a strong track record in sales, a well-known author or someone with a lot of Twitter followers.

By establishing a relationship with an influencer, it’s possible to leverage their positioning and grow your brand quickly.

Definition courtesy of Splash Copywriters

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