Informational marketing

What is informational marketing?

Definition of informational marketing:

Informational marketing explains exactly what a product or service is.

From what the benefits are and why it should be chosen over something else through to where you can buy it, informational marketing leaves no stone unturned.

Informational marketing means understanding that a target audience may have to be educated about a product or service if they are to buy it.

Informational marketing isn’t really in vogue at the moment. The trend is to use simpler, more emotional marketing.

Informational marketing is usually used to help advertise products that have a lot of specifications, like cars:

International marketing

Definition courtesy of Splash Copywriters

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