What is integrated marketing?
Definition of integrated marketing:
Integrated marketing is the strategy of trying to create a seamless experience for a consumer, no matter how they’re interacting with a brand.
In other words, no business should have a website that looks a certain way and a marketing campaign that feels like it belongs somewhere else.
To that end, integrated marketing is more of a philosophy than a tactic.
Google is a company that offers a very integrated experience.
When you think about it, Google has several different features. There’s gmail, Google+, Adwords, YouTube… but, when you try to log in to Google, their message is clear:
Definition courtesy of Splash Copywriters