Integrated marketing

What is integrated marketing?

Definition of integrated marketing:

Integrated marketing is the strategy of trying to create a seamless experience for a consumer, no matter how they’re interacting with a brand.

In other words, no business should have a website that looks a certain way and a marketing campaign that feels like it belongs somewhere else.

To that end, integrated marketing is more of a philosophy than a tactic.

Google is a company that offers a very integrated experience.

When you think about it, Google has several different features. There’s gmail, Google+, Adwords, YouTube… but, when you try to log in to Google, their message is clear:

Integrated marketing

Definition courtesy of Splash Copywriters

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