Interactive marketing

What is interactive marketing?

Definition of interactive marketing:

Interactive marketing is any form of marketing that can be triggered when someone performs a particular action.

Search engine optimisation is the clearest example of interactive marketing in action.

SEO is all done in real-time. Someone enters a keyword and gets a string of results. If they enter the term ‘copywriters’, they see this:

Interactive marketing

Definition courtesy of Splash Copywriters

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