What is left-brain marketing?
Definition of left-brain marketing:
Left-brain marketing is marketing that appeals to a practical audience.
Science tells us that right-brained people are creative, whilst left-brainers are more methodical.
Left-brain marketing values organisation over creativity.
For example - over the years, Ronseal’s no-nonsense adverts have always appealed to the straight-talking consumer.
Their ‘does what it says on the tin’ tagline is the stuff of marketing legend:
Definition courtesy of Splash Copywriters