Left-brain marketing

What is left-brain marketing?

Definition of left-brain marketing:

Left-brain marketing is marketing that appeals to a practical audience.

Science tells us that right-brained people are creative, whilst left-brainers are more methodical.

Left-brain marketing values organisation over creativity.

For example - over the years, Ronseal’s no-nonsense adverts have always appealed to the straight-talking consumer.

Their ‘does what it says on the tin’ tagline is the stuff of marketing legend:

Left brain marketing

Definition courtesy of Splash Copywriters

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