Location-based marketing

What is location-based marketing?

Definition of location-based marketing:

Location-based marketing is the process of using a customer’s mobile device location to directly notify or alert them about an offering, promotion or discount related to your business. 

The benefits of using location to market usually revolve around proximity, relevance and timing, but requires the customer to have opted-in to your communications prior to messages being sent. This level of opt-in may be initiated in other forms of promotion, or via mobile apps and email.

Abbreviations: LMS, LBM

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