Long tail marketing

What is long tail marketing?

Definition of long tail marketing:

Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service.

It’s mainly used by businesses that are dominated by a huge market leader.

Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand.

That might sound counterintuitive, since those low demand markets won’t be as lucrative individually, but they might be when their total reach is combined.

For example - most of us have shopped on Amazon, and you will have been recommended products.

That’s long tail marketing.

You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, nevertheless it’s an example of Amazon attacking multiple niches.

Long tail marketing

Definition courtesy of Splash Copywriters

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