Loyalty marketing

What is loyalty marketing?

Definition of loyalty marketing:

Loyalty marketing is marketing that concentrates on retaining customers through offering various incentives.

The logic of loyalty marketing hinges on the belief that the cost of acquiring new customers is far more that the price of keeping an existing one.

Just check out all the loyalty cards out there. By giving out their clubcards, Tesco can tempt customers back in by offering relevant discounts:

Loyalty marketing

Definition courtesy of Splash Copywriters

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