What is marketing attribution?
Definition of marketing attribution:
Marketing attribution is the process of identifying and assigning a user’s actions, both on and offline, have contributed to a transaction or desired end result.
Actions are often referred to as ‘touchpoints’, and can range from seeing a television commercial to conducting online price comparisons on a comparison website or clicking on a promotional tweet on social media.
- Marketing attribution: Where to get started
- Why multi-touch attribution is critical to calculating marketing ROI
- Channel attribution: It doesn't have to be a marketing mystery
- All related content