Marketing attribution

What is marketing attribution?

Definition of marketing attribution:

Marketing attribution is the process of identifying and assigning a user’s actions, both on and offline, have contributed to a transaction or desired end result.

Actions are often referred to as ‘touchpoints’, and can range from seeing a television commercial to conducting online price comparisons on a comparison website or clicking on a promotional tweet on social media.

Related content:

Recent resources:

The MyCustomer guide to data-driven marketing