Mass marketing

What is mass marketing?

Definition of mass marketing:

Mass marketing is marketing with the intention of selling something to as many people as possible.

There’s no requirement for building relationships or bespoke messaging; the focus is on volume sales.

Some companies are able to execute marketing strategies that are relevant to a wide audience. In reality, for most businesses, mass marketing will only serve to generate lots of low quality leads.

Another name for mass marketing is shotgun marketing. For example, Walmart is probably the most successful mass-market retailer in the world. Yet their marketing often feels more personal than it really is.

Mass marketing

Definition courtesy of Splash Copywriters

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