What is mcommerce?

Definition of mcommerce:

Mcommerce, or mobile commerce, is the buying and selling of products and services through mobile devices.

Since the launch of the iPhone in 2007 and the subsequent proliferation of smartphone use around the globe, mobile has become a leading channel for commerce providers. Despite this, our understanding of how consumers shop on mobile devices is constantly evolving, and retailers are in a continuously fighting to match their delivery of mcommerce with consumer expectations.  

Protractions: mobile commerce

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