What is niche marketing?
Definition of niche marketing:
Companies use niche marketing when they spot a gap in the market for a product or service that would only apply to a particular audience.
A good product in a niche market can often make more money than an average one in a mass market.
Need niche marketing examples?
By specialising in selling clothes for large men, Jacamo have identified a niche market:
Definition courtesy of Splash Copywriters