Niche marketing

What is niche marketing?

Definition of niche marketing:

Companies use niche marketing when they spot a gap in the market for a product or service that would only apply to a particular audience.

A good product in a niche market can often make more money than an average one in a mass market.

Need niche marketing examples?

By specialising in selling clothes for large men, Jacamo have identified a niche market:

Niche marketing

Definition courtesy of Splash Copywriters

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