What is Net Promoter Score?
Definition of Net Promoter Score:
Net Promoter Score (NPS) is a tool devised to measure the loyalty of customers. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth.
Abbreviation: NPS
Related content:
- How to perform effective NPS analysis
- Beyond NPS validity: a culture of change
- The do’s and don’ts of collecting NPS
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