What is one-to-one marketing?
Definition of one-to-one marketing:
One-to-one marketing is marketing that interacts directly and independently with a customer.
Businesses who use one-to-one marketing believe that bespoke, personalized marketing messages are more likely to foster greater customer loyalty.
Those of us who have a supermarket loyalty card will get offers and vouchers through the post.
But they’re not just any old offers…they’re offers that are related to the things we usually buy from that store [they know what we buy because they collect the data].
That’s personal, one-to-one marketing.
Definition courtesy of Splash Copywriters