Organisation marketing

What is organisation marketing?

Definition of organisation marketing:

Organisation marketing discipline exists to create, maintain or change a public opinion of an organisation.

For example - The Salvation Army in South Africa was behind some brilliant organisation marketing.

A while back, you may remember a photo of a dress that went viral. An optical illusion, people saw the dress in 2 ways: it was either gold and white or black and blue.

During the hysteria, the Salvation Army used the photo and added a clever twist to raise awareness of domestic violence against women.

Organisation marketing

Definition courtesy of Splash Copywriters

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