What is organisation marketing?
Definition of organisation marketing:
Organisation marketing discipline exists to create, maintain or change a public opinion of an organisation.
For example - The Salvation Army in South Africa was behind some brilliant organisation marketing.
A while back, you may remember a photo of a dress that went viral. An optical illusion, people saw the dress in 2 ways: it was either gold and white or black and blue.
During the hysteria, the Salvation Army used the photo and added a clever twist to raise awareness of domestic violence against women.
Definition courtesy of Splash Copywriters