What is partnership marketing?
Definition of partnership marketing:
Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market that you’re interested in selling to.
By partnering with somebody, you’re able to introduce your brand to a new audience.
For example – a while ago, Apple hooked up with Starbucks.
The deal was pretty simple. Starbucks offer free WiFi to their customers. Apple has iTunes. So what do they do?
Apple gives Starbucks customers free access to iTunes music.
Definition courtesy of Splash Copywriters