What is pay-per-click marketing?

Definition of pay-per-click marketing:

Pay-per-click marketing is the strategy of paying for website traffic.

A company can place ads and only pay for them once someone has clicked on the ad and gone through to the website in question.

The price of the click will depend on how competitive the subject matter is.

PPC marketing is a type of internet marketing.

It can be a useful strategy for website owners who don’t have the time or expertise to market their brand organically.

The problem with PPC is that it can be extremely expensive. Plus, if your post-click marketing isn’t up to scratch, your ROI can be terrible.

Abbreviations: PPC

Definition courtesy of Splash Copywriters

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