Permission marketing

What is permission marketing?

Definition of permission marketing:

Permission marketing is selling goods and services to someone who has specifically agreed [in advance] to receive marketing information.

Businesses will clearly be able to sell more things to people who are open to be sold to, but the issue with permission marketing is one of scalability.

Many digital businesses today use lead magnets. They offer something of value in return for a prospect’s email address.

In the main, prospects know full well that handing over an email address means that they’re opting in to receiving marketing information.

Definition courtesy of Splash Copywriters

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