What is personalisation?

Definition of personalisation:

Personalisation is the art of offering tailored marketing on a 1:1 basis to make your engagement with customers more relevant.

Personalisation can now be optimised using data-driven marketing: for example, advertisers can make personalised banners on social saying ‘[name] buy a new phone’.

It can also extend to offering bespoke advice via automated means or through targeted advertising online.

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