Persuasion marketing

What is persuasion marketing?

Definition of persuasion marketing:

Persuasion marketing is marketing that uses what we know about human psychology to manipulate how we feel about stuff.

As a business, it’s very easy to churn out marketing schtick without any real appreciation of selling.

Ultimately, no matter what the industry, people buy from people. Marketing that accurately grasps how humans think is more likely to work.

As an example, a company that prices something at £9.99 is using persuasion marketing.

The perception is that a product at this price costs under £10, so we’re more likely to buy it on impulse. In reality, it's only a penny less.

Persuasion marketing

Definition courtesy of Splash Copywriters

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