Predictive analytics

What is predictive analytics?

Definition of predictive analytics:

Predictive analytics is the process of using data analytics to make predictions about unknown future events.

Predictive analytics encompass a range of analytical methods in order to evaluate the likelihood of a certain outcome.

The aim of predictive analytics is to move beyond using historical data to understand what has happened and to move instead towards looking at the probability of future events.

This process fulfills several roles: it can help businesses evaluate future risk, improve their marketing strategy or detect a cybersecurity breach.

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