What is product marketing?
Definition of product marketing:
Product marketing is a type of marketing that tries to drive demand and usage of a product.
It’s quite a broad term.
For some people, it means marketing product features effectively.
Equally, for others, product marketing is also about analyzing the competitive landscape in a market.
Of course, if you’re clever, it’s possible to communicate product features and industry USPs simultaneously:
Definition courtesy of Splash Copywriters