Product marketing

What is product marketing?

Definition of product marketing:

Product marketing is a type of marketing that tries to drive demand and usage of a product.

It’s quite a broad term.

For some people, it means marketing product features effectively.

Equally, for others, product marketing is also about analyzing the competitive landscape in a market.

Of course, if you’re clever, it’s possible to communicate product features and industry USPs simultaneously:

Product marketing

Definition courtesy of Splash Copywriters

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