Proximity marketing

What is proximity marketing?

Definition of proximity marketing:

Proximity marketing takes place when businesses are able to communicate with consumers when they’re on the go.

It utilises location technology [like Bluetooth or WiFi] and allows companies to connect with the public if they have a portable device [like a smartphone].

Proximity marketing is often effective because it helps businesses deliver more relevant advertising.

Macy’s deliver personalised deals, recommendations and rewards to customers when they’re in a store [assuming they’ve opted in and agreed to this].

Proximity marketing

Definition courtesy of Splash Copywriters

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