What is proximity marketing?
Definition of proximity marketing:
Proximity marketing takes place when businesses are able to communicate with consumers when they’re on the go.
It utilises location technology [like Bluetooth or WiFi] and allows companies to connect with the public if they have a portable device [like a smartphone].
Proximity marketing is often effective because it helps businesses deliver more relevant advertising.
Macy’s deliver personalised deals, recommendations and rewards to customers when they’re in a store [assuming they’ve opted in and agreed to this].
Definition courtesy of Splash Copywriters