Real-time marketing

What is real-time marketing?

Definition of real-time marketing:

Real-time marketing is any marketing strategy that uses up-to-date information.

You can’t plan real-time marketing. Instead, a real-time marketing strategy must be focused on current trends.

An exit intent pop-up on a website is a good example.

Pop-ups exist to capture information about a prospective customer, such as a phone number or email address.

Businesses then use that information to market stuff.

An exit intent pop-up is a pop-up that surfaces when a website visitor appears to be leaving a website [maybe their cursor is hovering near a close button].

Something of value is marketed to a user because of their behaviour on a website. They’re just about to leave so, in real-time, one more marketing effort is made.

Definition courtesy of Splash Copywriters

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