What is real-time marketing?
Definition of real-time marketing:
Real-time marketing is any marketing strategy that uses up-to-date information.
You can’t plan real-time marketing. Instead, a real-time marketing strategy must be focused on current trends.
An exit intent pop-up on a website is a good example.
Pop-ups exist to capture information about a prospective customer, such as a phone number or email address.
Businesses then use that information to market stuff.
An exit intent pop-up is a pop-up that surfaces when a website visitor appears to be leaving a website [maybe their cursor is hovering near a close button].
Something of value is marketed to a user because of their behaviour on a website. They’re just about to leave so, in real-time, one more marketing effort is made.
Definition courtesy of Splash Copywriters