Reverse marketing

What is reverse marketing?

Definition of reverse marketing:

Rather than actively promoting a specific brand, product or service, reverse marketing aims to encourage people to seek out a business, product or service of their own accord.

In other words, reverse marketing doesn’t exist to convince someone to buy something. Instead, it causes intrigue and attracts interest.

Clothing company Patagonia created a clever reverse marketing strategy in 2011:

Reverse marketing

Definition courtesy of Splash Copywriters

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