What is search engine optimisation?
Definition of search engine optimisation:
Search engine optimisation (SEO) is a big, big talking point in the digital landscape. Put simply, it involves ‘optimising’ a business’ online presence in the search market.
For example, SEO aims to increase a site’s visibility on a search platform such as Google through unpaid means. This is also known as ‘natural’ or ‘organic’ search.
SEO is crucial for almost any company. Higher rankings on top search engine sites increases visibility, meaning more potential customers can find your business.
- SEO or SEM? Why both are essential for eCommerce
- Understanding the language of digital marketing
- What is the cost of ranking your website
- How to create naturally SEO friendly content