Seasonal marketing

What is seasonal marketing?

Definition of seasonal marketing:

Seasonal marketing is marketing products or services at certain points of the year.

That could be Christmas, Easter or Thanksgiving, but seasonal marketing doesn’t have to coincide with an ‘official’ event.

Many businesses will flourish at certain points in the year and struggle at others.

For florists, seasonal marketing is incredibly important. Take Valentine’s Day, for instance:

Seasonal marketing

Definition courtesy of Splash Copywriters

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