What is self-service?

Definition of self-service:

Self-service accounts for any point of sale or service in which a customer can bypass interacting with another human.

An obvious example here is FAQs on a website, or a self-service checkout at a supermarket.

Customers are able to help themselves to desired products and often pay for the service through an automated system. In customer service, this relates to being able to resolve any given query without human interaction.

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