Shadow marketing

What is shadow marketing?

Definition of shadow marketing:

Shadow marketing is the act of cutting corners with your marketing because, for one reason or another, you can’t execute your campaign properly.

If you can’t spare the time to make a brochure look nice, you might have to rush the job.

Perhaps you don’t have access to adequate resources, so instead of including stylish artwork in your brochure, you use low quality stock images.

Maybe you have to resort to more underhand tactics. If you’ve seen a nice brochure online, could you just copy that?

Regardless, shadow marketing is still something you hope won’t come back to bite you.

Definition courtesy of Splash Copywriters

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