Shotgun marketing

What is shotgun marketing?

Definition of shotgun marketing:

Shotgun marketing is the theory of marketing to as many people as possible.

It’s another term for mass marketing. Shotgun marketing usually attracts a large number of leads, but they’re usually of a lower quality.

Let’s say that you ran a competition where you gave away a free iPad in exchange for signing up to receive SEO tips.

You may get 1,000s of entries…

… but the majority will just be people who want to win a free iPad.

They probably won’t have any interest in SEO and will probably unsubscribe immediately.

That’s a poor result for me. I will have paid for the iPad and the cost of advertising the competition, but I’ll have little to show for it.

Definition courtesy of Splash Copywriters

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