What is showrooming?
Definition of showrooming:
Showrooming involves consumers surveying products in a traditional brick-and-mortar retail store, then purchasing the same products online.
Showrooming highlights that people still like to physically see and sample products, but often know they can get better deals online from a third-party retailer.
- How to combat showrooming and convert browsers to buyers
- How can retailers reduce showrooming in their stores?
- Does showrooming mean the end of retail?