What is single customer view?
Definition of single customer view:
Single customer view is an individual, overarching understanding of one customer that is determined by the data available to that organisation.
SCV takes into account all the available data, encompassing customer loyalty, specific customer touchpoints and engagement on social (as some non-exhaustive examples).
Often different channels are run by different departments within the business, so SCV unites all available data to construct a clear, unified picture of a customer.
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