What is social listening?
Definition of social listening:
Social listening is the process of monitoring digital conversations and interactions on social to evaluate your brand perception and customer feedback.
This process has become increasingly popular in conjunction with features such as the # or @ on Twitter, which enables companies to easily filter the information they want to navigate.
Numerous software and online subscription platforms also offer social listening tools to give businesses access to more detailed forms of information.
- Social listening: the opportunities and obstacles to know
- The eight advanced insight elements of social listening
- How to measure the ROI of social listening