Social media marketing

What is social media marketing?

Definition of social media marketing:

As you’d probably expect, social media marketing is marketing your business through one or more social media platforms.

For some businesses, that might mean actually advertising products or services on social media. But for others, it could be more about generating traffic and brand awareness.

Then what about this video of a skateboarding cat from adventure camera company GoPro:

With over 4million views on YouTube, the video went viral.

By combining a cute cat doing something odd and entertaining, the video had all the key ingredients needed for a successful social media marketing campaign.

Related content:

• Infographic: Who's using social media in 2017?
• Social media marketing: The five B2C strategies B2Bs should steer clear of
• The MyCustomer guide to social customer service
• All marketing content