What is social selling?
Definition of social selling:
Social selling is the process of using social media in order to boost sales.
Salespeople can use social media to respond directly to questions, engaging with potential customers on a personal level and tailoring their shopping experience.
Social selling can also facilitate indirect sales. For instance, by responding to a prospective customer on social with advice or other product recommendations, a business’ brand gains increased visibility with other users on that social platform.